Chez Oscar: where the monkeys sip dirty martini
I recently found myself strolling around Berkeley Square, in the heart of Mayfair, when, all of a sudden, a glow from a distant light magnetised my eyes. Across the green, at the corner with Mount Street, 'Oscar de la Renta' store was triumphantly vibrating in colours and glamour.
In a minimal neoclassic setting, 'Dynasty' style staircase aside, designer duo Kim-Garcia's resort collection pops out with a different, playful twist. In fact, the usual army of organza princesses is now sharing the attention with sipping monkeys, perforated denim and tropical foliage embroideries.
A new feeling of 'street-optimism' is in the air, although trying not to detach completely from the iconic messages inspired by the founder. Probably fashion purists will hardly understand the new creative direction but the millennial kids, more and more keen on the 'casualification' of fashion and 'logo-obsession', could represent the turning point in the brand rehabilitation worldwide.
My heart instantly warmed up, when, on my way out, I detected two mannequins dressed in SS18, suggesting some of the signature looks worn by Sarah Jessica Parker in '90s born TV series 'Sex&theCity'.