"A successful visual proposition is always sustained by a compelling narrative. Visual Merchandising is quintessentially storytelling"
SHORT BIO: My career in visual merchandising starts in 2005, when I relocated to London from my hometown Milan. Tenacity and ambition allowed me to collaborate with some of the leading brands in the luxury market, such as Prada, Mulberry, Gucci and - most recently - CELINE. In 2017, I decided to reach a wider client base by working independently under my own label - LSFC - centred around VM services but proudly expanding to retail training for LVMH group and tutoring for ISTITUTO MARANGONI. I am currently based in Paris but I do operate also in London and Milan.