"A successful visual proposition is always sustained by a compelling narrative. Visual Merchandising is quintessentially storytelling"
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 SHORT BIO: My career in visual merchandising starts in 2005, when I relocated to London from my hometown Milan. Tenacity and ambition allowed me to collaborate with some of the leading brands in the luxury market, such as Prada, Mulberry, Gucci and - most recently - CELINE. In 2017, I decided to reach a wider client base by working independently under my own label - LSFC - centred around VM services but proudly expanding to retail training for LVMH group and tutoring for ISTITUTO MARANGONI. I am currently based in Paris but I do operate also in London and Milan.

 PRADA 

MULBERRY

GUCCI

ISTITUTO MARANGONI

GERARD DAREL

THOMAS PINK

TREND-FEELING 

STELLA MCCARTNEY

CELINE